General Manager (EMEA) at Freedom Boat Club
Over the last 15 years, Arturo has dedicated his career to helping people live healthier and more active lifestyles. His experience ranges from developing hardware and digital products at the world’s largest fitness equipment manufacturer (Life Fitness), to leading the international expansion of shared access boating at the world’s largest recreational boating company (Brunswick Corporation).
In the first chapter of his career, Arturo was a consultant at the #1 professional services firm in the world (PwC). After 7 years of providing business advice to multinational clients in Latin America, Arturo decided to hit the reset button and pursue an MBA. He spent two of the best years of his life studying at the University of Chicago - Booth School of Business, where he specialized in strategy and general management.
Today, Arturo is responsible for the international expansion of Freedom Boat Club, the largest boat club operator in the world with more than 400 locations and 85,000 members worldwide. Through a network of company-owned and franchised locations, Freedom currently operates in North America, Spain, the United Kingdom, France, Denmark, and Australia.